Attract More Customers: Social Media Marketing vs Google AdWords

Posted on by pcmonkey

Digital marketing is a necessity for all kinds of businesses, whether operating online or from a brick-and-mortar store. When looking for services or things to buy, the first place consumers go is online.

Through Google search results, they are able to compare prices and decide on what product or service to pick. An increasing number of people also spend a considerable length of time on social media networks. Targeting these individuals in your marketing efforts is the right way to grow your company.

While social media marketing and Google AdWords are both essential to anyone wishing to reach the growing online audience, you need to establish which of these digital marketing methods will suit your needs the best, and why. Let’s explore these two options in greater detail to reach a conclusion on which one you need the most. 

How Social Media Marketing Works 

Marketing on social media has several benefits. It is possible for people to get reliable peer recommendations on these platforms. It may not be done in obvious ways, but the number of “Likes”, “Shares” and “Comments” your post will get, has far-reaching positive effects. Social media makes it possible for you to interact with your current and prospective customers. Plus, it gives you the opportunity to address any concerns they may have a timely fashion. This takes your customer service efforts a notch higher. 

Paid advertising is now possible on most of the available social media platforms, enabling you to reach larger audiences on social media. The results include increased visibility, creating more social media fans, and directing more traffic to your website.

How Google AdWords Works    

Google AdWords management by Lochtec has its own benefits. It all goes back to the fact that a huge number of people search for products and services through search engines like Google. Your website needs to be among of the top-ranking websites for consumers to see you and a quick way of doing this, while waiting for your website to rank organically, using SEO techniques, is by placing your advertisements out there through Google.

This platform provides tools that make it possible for you to see which terms are being used by the majority of people searching for your product or service. This knowledge will help you to improve on your SEO marketing efforts, especially when it comes to the keywords to include in your web content.

Since Google AdWords is a paid service, it gives you a front row standing when it comes to search engine results. Customers are likely to click the top 5 search engine results. Appearing here is an obvious advantage. 

As you can see, each of these digital marketing methods are beneficial in their own way. While first prize will always be to rank your site organically, investing in both methods is clearly the way to go until the time comes when your website is at the top of the searches.

As you can see, each of these digital marketing methods are beneficial in their own way. While first prize will always be to rank your site organically, investing in both methods is clearly the way to go until the time comes when your website is at the top of the searches.

Getting the Best Results for Your Fish Hoek Business with an Optimized Website

Posted on by pcmonkey

Owing a business in Fish Hoek isn’t what it used to be. Nowadays, most consumers search for goods and services online, so it’s important to have a website for your business if you want to attract potential customers. The best way to go about getting a website is hiring a local professional company to build and optimize your website.

Psd Mobile Web Design Mockup White Ipad Iphone

If you’ve ever searched for goods or services online, you know that the more professional a website looks, the more you tend trust it. This is one of the numerous benefits of hiring a web design company in Fish Hoek. A professional-looking website tells potential customers that your business must be doing well if it can afford to have a website done by professionals.

In the online world, your website is like a storefront. Just as a storefront needs to look well-planned and professional for passers-by to want to enter the store, look at what’s available and purchase goods from it, it’s important for your that your website design looks professional, attractive and is user-friendly, because that’s what will get online searchers to browse your website and buy your goods and services. That’s why it’s better to hire local Fish Hoek web design company to create your website.

In addition to this, location is just as important online as it is for brick and mortar businesses. You want your store to be located on one of the more popular streets that are frequented by shoppers, rather than in one of the back alleys, because let’s face it: No matter how beautiful a store is, if it’s in the wrong location, no-one will see it, and if no-one sees it, no-one will purchase anything from it. Just the same, you want your website on the first page of the search engines, because that’s where most online shoppers search.

To get your website to the first page of the search engines, it’s important that it’s well optimized. The safest route to follow is hiring a local Fish Hoek SEO company to do this. Fortunately, there are some companies that offer both web design and SEO services, and this is the most beneficial type of company to hire for your business website. Your website is your online image, so it’s worthwhile to invest in hiring professionals to make it work for you.

A reputable company offering both web design and SEO services will create a user friendly, attractive website that showcases your products using professional photographs of your products or services, tells visitors about your company, provides them with a contact form and your company’s contact details, while getting your website to the first page of the search engines. This combination is going to generate the best possible results for your business.

Your Company Needs More than just an Attractive Website

Posted on by pcmonkey

Many business owners nowadays have an attractive website. However, great website design is important, but it is not enough. Your website needs to be user-friendly and visible to potential consumers when they search for your products or services online.

If you’ve ever searched for a specific product or service online, you’ll know that many websites come up for your search. You may also recall that you found what you were looking for among the websites that were on the first page of the search engine you’re using. From the websites you looked at, you chose the one that not only looked attractive, but was easy for you to navigate too. When you came across a website where you struggled to find what you were looking for, you simply closed it and moved on to the next website. This scenario clearly demonstrates that your website needs to be attractive, user-friendly and visible, meaning it needs to be on the first page of the search engines for potential clients to find it.

That is why you need to make use of SEO services. It’s important to know upfront, that for an SEO company to get your website to rank on the first page of the search engines, your website needs to be SEO-friendly. The good news is that nowadays, there are SEO companies that provide both web design and SEO services. That means if you don’t have a website or if your website isn’t SEO friendly, such a company will be able to provide you with an attractive website that’s both user and SEO friendly, and they’ll be able to get your website to the first page of the search engines.

If you hire an SEO agency that provides web design services, your SEO consultant will perform data analysis and research to come up with a plan of action to get your website running and outranking your competitors. They will provide you with a few web design styles to choose from, listen to the ideas you have regarding the style and design of your website and discuss which options will be more effective for your website. Once your website is ready, it’s time to implement their SEO strategy.

The consultant should be able to explain the strategy in a way that you can understand. Keep in mind that SEO is not a quick-fix. While you’ll probably see some movement within the first few months, give the company at least 6 months to see major results. As a matter of fact, should an SEO consultant promise you a number 1 spot in a short period of time, it should serve as a warning that they are using unethical techniques.

Your SEO service provider should provide you with monthly reports so you can see the progress being made, should be able to answer any questions you may have and should be able to meet with you if necessary.

A visible website brings about quality leads that convert into sales, so you need to have an effective SEO strategy in place and that’s why the services of a proficient SEO agency are a necessity. It’s true that you could try doing your own SEO, but it will take up a lot of your time and there’s no guarantee it will work. Established SEO companies already have the necessary experience to know what works and what doesn’t. If you’re interested in learning more about various SEO services available to your business, meet with an SEO consultant.