
Digital marketing is a necessity for all kinds of businesses, whether operating online or from a brick-and-mortar store. When looking for services or things to buy, the first place consumers go is online.
Through Google search results, they are able to compare prices and decide on what product or service to pick. An increasing number of people also spend a considerable length of time on social media networks. Targeting these individuals in your marketing efforts is the right way to grow your company.
While social media marketing and Google AdWords are both essential to anyone wishing to reach the growing online audience, you need to establish which of these digital marketing methods will suit your needs the best, and why. Let’s explore these two options in greater detail to reach a conclusion on which one you need the most.
How Social Media Marketing Works
Marketing on social media has several benefits. It is possible for people to get reliable peer recommendations on these platforms. It may not be done in obvious ways, but the number of “Likes”, “Shares” and “Comments” your post will get, has far-reaching positive effects. Social media makes it possible for you to interact with your current and prospective customers. Plus, it gives you the opportunity to address any concerns they may have a timely fashion. This takes your customer service efforts a notch higher.
Paid advertising is now possible on most of the available social media platforms, enabling you to reach larger audiences on social media. The results include increased visibility, creating more social media fans, and directing more traffic to your website.
How Google AdWords Works
Google AdWords management by Lochtec has its own benefits. It all goes back to the fact that a huge number of people search for products and services through search engines like Google. Your website needs to be among of the top-ranking websites for consumers to see you and a quick way of doing this, while waiting for your website to rank organically, using SEO techniques, is by placing your advertisements out there through Google.
This platform provides tools that make it possible for you to see which terms are being used by the majority of people searching for your product or service. This knowledge will help you to improve on your SEO marketing efforts, especially when it comes to the keywords to include in your web content.
Since Google AdWords is a paid service, it gives you a front row standing when it comes to search engine results. Customers are likely to click the top 5 search engine results. Appearing here is an obvious advantage.
As you can see, each of these digital marketing methods are beneficial in their own way. While first prize will always be to rank your site organically, investing in both methods is clearly the way to go until the time comes when your website is at the top of the searches.
As you can see, each of these digital marketing methods are beneficial in their own way. While first prize will always be to rank your site organically, investing in both methods is clearly the way to go until the time comes when your website is at the top of the searches.